Online jewellery selling has also witnessed a major transformation post the pandemic. Traditional jewellers are being challenged to look at online channels and advanced technology based solutions to enhance their reach and build customer loyalty. The problem is straightforward- either you adapt to the new technology or you perish! We’re living in an age of transformation, where the world has changed more in the last 2 years than it changed in the last years! Airbnb disrupted the hotel industry, Uber disrupted the taxi industry and MakemyTrip disrupted the travel industry. Jewellery selling is about building relationships and delivering a superior customer experience that fuels loyalty. Your customers want a personalized experience where they can try jewellery, customize it to their liking, involve their friends and family for making decisions and build relationships with your brand.
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