In our ongoing quest for local prominence, are we leaving anybody out in the cold? For years, a fundamental message I’ve shared with almost every incoming local business client is that they need local SEO, specifically, because they need to be found on the web by local people. I’d estimate that % of everything our industry writes about is tied to this concept, and while this focus is sensible, today I’d like to highlight an underserved (but enormous) target local market: non-local people.
Consider these statistics:
According to the U.S. Census Bureau, ,, residents move annually — averaging .% of the population.
According to AAA, % of US families planned to take a vacation of + miles in .
According to the Global Business Travel Association, Americans took an estimated .1 million business trips in — that’s 1.3 million work-related trips happening every day of the year.
These numbers create a context in which there are literally millions of consumers arriving in unfamiliar towns on a daily basis, in need of a variety of local resources they'll discover using the Internet. In this article, I’d like to help your local business get discovered with a welcoming, supplementary local SEO strategy based on the understanding that newcomers matter. We’re going to dive into location data management, attribution, and reviews, with an eye to newcomer needs.
Address: NSW
Web: http://https://moz.com/blog/creating-local-seo-welcome-for-non-locals