It was at a US trade show in that the idea for Silver Chef was born.
Seeing that the American home delivery pizza market was booming, and convinced of the market’s potential for growth in Australia, Allan English, Silver Chef’s founder and Managing Director, and a business partner, invested heavily in conveyor ovens.
Unfortunately, it soon became clear that many pizza businesses could not afford to buy them. The solution? The ovens were rented out, and soon began to sell themselves.
Ten years later, Allan bought out his partner and devised a funding option that enabled small businesses to procure the equipment they needed, without committing large amounts of capital up-front. The new option, called Rent-Try-Buy®, has been at the centre of the Silver Chef success story ever since.
Silver Chef listed on the ASX in and since , the availability of additional capital and client demand has led to an average growth rate of the past four years at % per annum.
After many successful years providing a flexible funding option to the hospitality market, opportunity presented to broaden the product to fund the greater commercial equipment market. In GoGetta was launched, a division of Silver Chef Limited, offering flexible funding to a variety of industries.
In Allan English, the company's founder, moved to the position of Chairman. After two years in the position of Chief Operating Officer, Charles Gregory was appointed the CEO of Silver Chef Limited.
Today, in , Silver Chef continues to offer its flexible Rent-Try-Buy® Solution to the hospitality industry while GoGetta operates its go.Rent.go.Grow.go.Own® Solution in more than industries from compact construction, to trailers and fitness.
Address: 20 Pidgeon Close
West End, QLD. C.P.: 4101
tel:
1800xxxxxxxx View Phone numberWeb: http://https://www.silverchef.com.au/